
In a market where business travellers were reluctant to use private air travel — for fear they would be seen as irresponsible spenders — we came on board to position Air Partners' charter jet service as a concrete and smart business decision. We redesigned the company logo and branded materials to give them a crisp, clean, and smart feel. Then we launched a tightly focused campaign that clearly spoke to the target audience about the business benefits of private air travel.

In a world where perceptions of oil are seemingly set in stone, Cenovus wanted to tell people how oil is used for so much more than fuel. Instead, we showed them.
From artificial limbs used to run marathons to ultrasound machines used to look at new life, our campaign showed how oil is vital to the product innovation that makes our lives better every day.
The unexpected approach of the campaign attracted a great deal of positive response from both the public and the media, including a positive full-page article in the Globe and Mail.

Erica Giuliani had an incredible line of footwear accessories and they wanted to make a splash in the fashion industry. Oh, they also wanted to do it on a shoestring budget.
We started with a fresh rebrand designed to showcase the line's style and versatility. Next, we launched an aggressive PR campaign that grabbed the attention of influential media outlets, stylists, and bloggers.
In the end, Erica Giuliani was featured in 35 media outlets. The campaign reached over five million people. All for only 0.0002 dollars per person.
"We love the team at Venture!"
– Patricia Macri, Co-Owner, Erica Giuliani

Working to stay relevant in an ever-changing home design market was a challenge for this well-established family business. So we focused on their rich history of craftsmanship and presented their rugs as works of art. They became the talk of design circles and while the market was losing sales, their sales actually increased.

Despite a wide selection, the LCBO just wasn't seen as the place to go for beer drinkers. So we set up a Beer Expo, which invited customers to explore their wide range of international beers. And the LCBO saw their sales go up $7,000,000.

Subway needed to reach out to a younger demographic to support its growth objectives. How did we do it? Two simple rules: be honest and be funny. Our "Fresh Moments" campaign saw Canadian sales increase by 7% and the brand's online presence soared.

In the Prairies, the pickup is king. Especially the Ford F-150. So how could we make the Toyota Tundra stand out in such a crowded marketplace? We discovered something very interesting: people who owned the Ford F-150 listed "fishing" as their favourite hobby.
So we came up with a fully integrated fishing-themed promotion, featuring a contest where the grand prize was a trip to a luxurious fishing lodge to compete in a fishing derby to win a Toyota Tundra. The fishing derby was then broadcast as a branded television program on Global TV.
Call of the Tundra ran for five years and helped increase Toyota Truck sales in the Prairies by nearly 20%.
"Venture is a trusted and genuine partner who's always looking out for our best interests. We know we can rely on them to provide the support and expertise we need to face our business challenges."
- Dale Kane, Chairman, Prairie Toyota Dealers Association

Travel Alberta wanted to make Alberta the number one choice for Ontario skiers — before the season even began.
We ran a campaign that focused on the beauty of Alberta and its accessibility to Ontario travelers. This included a station domination at Toronto's Union station, which immersed subway riders in the Alberta ski experience.
The whole campaign was so successful, the traffic to the Travel Alberta website saw an increase of 153%.
Venture was established in Calgary in 1984.
Under the leadership of owner Arlene Dickinson, the agency expanded into Toronto, becoming
one of Canada's largest independent communications firms - the keyword being independent.
We are not an international. We are not a part of a network. We don't answer to New York.
We answer to our clients.
For more than 25 years, we've delivered advertising, PR, digital, design and media solutions for some of the biggest brands in Canada. We've always strived to take a holistic approach. In fact, Venture was integrated before integrated was even a thing. We've even picked up an award or two along the way.
But we refuse to label ourselves with buzzwords like convergent.
We refuse to associate ourselves with the attitude you've come to expect from a boutique.
We're too busy doing everything we can to reach people in the marketplace — as long as it holds true to our client's business plan.
Because at the very heart of our business, is concern for your business.
That's what makes us different in an industry full of people saying they're different
We're marketers driven by business minds.
Venture is a word that means taking a chance in the hopes of achieving great reward.
And in a world where people are being bombarded by new brands and more media channels than ever before, we have to be open to taking some chances.
We have to be provocative.
But Venture also means partnership. And in a world filled with fierce competition, tight budgets and even tighter timelines, the more we collaborate, the more effectively we operate. We have to listen to each other. We have to learn from each other. We have to be true to your business plan.
We have to be purposeful.
That's the philosophy of "marketing driven by business minds".
Developing the business solution first and the media second.
Leveraging this solution through innovative and impactful communications.
Demanding work that's both creative and accountable.
It's a philosophy we can all believe in.
We here at Venture believe that a little wisdom can go a long way. Which is why we look for more experienced people who love to bring a new perspective to things.
Some of us have owned our own company.
Some of us have worked the big agencies.
Some of us have worked client-side for brands like Air Miles, Microsoft, Holt Renfrew and WestJet.
But what we all have in common is the desire to do something remarkable for the businesses we work on. We want to get to know you. We want to listen to you. We want to learn everything we can about your business so that our marketing recommendation is as unique as you are.
It's what makes us enjoy coming to the office in the morning.
It's what keeps us here working late.
It's a passion you can sense from the first time you sit down with us.
It's a fire that drives us to get to the heart of the problem and come up with a solution that will change a client's business for the better.
So pick up the phone,
call us and see for yourself.
There's a saying that the three most important factors in real estate are "location, location, location". Well, in marketing, it's "people, people, people". In order to deliver the very best marketing solutions to our clients, we need the very best people.
Simply put: the better the people, the better the work.
This is why we are always on the lookout for the most passionate, most curious, and most dedicated talent. So, if you are interested in working in a highly collaborative and dynamic environment, send your résumé to careers(at)venturecommunications.ca.
We are currently seeking Graphic Artists to join our Production Studio team, to contribute to the critical elements of craftsmanship, precision, quality control and efficiency to Venture’s end creative product.
Core Duties and Responsibilities include:Full-time positions in our Calgary office, and Contract positions in both our Calgary and Toronto offices, are available.
This role reports to The Director of Marketing Operations. To apply please send your resume and cover letter to careers@venturecommunications.ca .
Venture Communications Ltd. is looking for a senior financial accountant to fill a maternity leave position within the organization. This role is responsible for the set-up, maintenance and monitoring of data in the accounting system. It will ensure reporting, data integrity, system controls and approval processes are all functioning timely and effectively.
We are looking for:To apply please send your resume and cover letter to careers@venturecommunications.ca
We are currently seeking a Group Account Director to join our Calgary team, to manage a roster of top tier clients. This role is a key senior client management position at the agency, responsible for managing strategic marketing initiatives and driving new business for some of our largest clients, and leading a team of senior/junior account managers.
Core Duties and Responsibilities include:This role will be located in the Calgary office, and will report to the President. To apply please send your resume and cover letter to careers@venturecommunications.ca
We are currently seeking a Project Manager for our Toronto office. This role will interact with Client Marketing and other team members from across the agency, and lead successful delivery of online and offline projects for our clients.
Core Duties and Responsibilities include:
Desired skills and experience:
To apply please send your resume and cover letter to careers@venturecommunications.ca.
We are currently looking to add a Web Analyst to our Strategic Planning team. This role will interact with Media and Digital team members across the agency, providing insights, analysis, and reporting on data from various web analytics sources for our clients.
Core Duties and Responsibilities include:
Desired skills and experience:
This position will report to the Senior Strategic Planner at Venture Communications. To apply please send your resume and cover letter to careers@venturecommunications.ca.
We are currently looking for a Director of Project Management / Marketing Operations to join our Calgary team and lead the Production Studio and Project Management disciplines at the agency, responsible for the PMO, print, broadcast and digital production processes, as well as resource management.
Core Duties and Responsibilities include:
Desired skills and experience:
This role reports to the President, and will be located in our Calgary office. To apply please send your resume and cover letter to careers@venturecommunications.ca.
If you're on the hunt for fresh ideas fused with strategic thinking, we'd love to hear from you. Get in touch with Jennifer Lightbody, President of Venture Communications, at president(at)venturecommunications.ca.
If you are looking to contact Arlene Dickinson directly, please email info@bilah.ca. Visit Arlene Dickinson's blog at arlenedickinson.com.